Press Release

This press release was written by our friend Sarah Brown (former journalist and now PR Princess in swanky London) and will be sent to the Oxford media (local papers and radio stations)  week commencing 14 April....

INTREPID OXFORD COUPLE TO ATTEMPT 'MISSION:VERY DIFFICULT'

Oxford couple Ben & Sarah Casemore are planning a tandem cycle from Lands End to John O'Groats to raise money for charity.

 The intrepid pair are attempting the 950 mile round trip in aid of two charities close to their hearts. These are Oxfam (Sarah's employer) and Macmillan Cancer Relief, the charity which helped Ben's mum in the months before her death.

Ben (30) & Sarah (29) of East Avenue, Oxford, have dubbed their trip 'Mission: Very Difficult' and have even set up a special website www.missiondifficult.org.uk so people can donate online. They will be setting off on the three week trip on April 28.

Ben said:

"We're a bit nervous about this as neither of us has ridden a tandem before. Come to think of it, we haven't even done much cycling.

 "But as both charities have such huge public support and are close to our hearts we thought we'd go the extra mile (or 949) and demonstrate we mean business."

Neither of the two have sporting credentials - Sarah works for Oxfam as a Human Resources Advisor and Ben as an IT consultant for Accenture.